Getting to know the Metaverse: Meaning, How it Works, and the Options for Activities in It

Currently, the metaverse is one of the topics that is being discussed by IT experts, business economics, and marketing. How come? This virtual world is predicted to be a gateway to digital convenience in the future. Its popularity continued to skyrocket after Facebook CEO Mark Zuckerberg changed his company name to Meta Platforms Inc, or Meta for short. The true metaverse still cannot be explained in detail. The reason, it is still considered as a concept.

However, considering that there are three billion Facebook users who are now turned into Meta, Mark Zuckerberg reveals the meaning and some features of the metaverse. Curious as to what? Let's take a look at the metaverse in the following summary.

What is Metaverse?

Although it has only become popular recently, metaverse is actually a term that has been around for a long time. It was first used in 1992 by Neal Stephenson in his novel “Snow Crash”. According to CNBC, the term refers to a 3D-based virtual world populated by avatars of real users. However, the meaning of the term cannot be defined universally. So far the metaverse is still in concept form.If you want to define it, think of the metaverse as the internet world that is presented in 3D and virtual form. As CEO of Meta, Mark Zuckerberg himself describes the metaverse as a virtual world that users can enter.

So, instead of just looking at the screen, you who use the metaverse can experience life in Meta by "entering" into its environment. In short, the metaverse is a virtual community that is interconnected and has no end. In it, users can work, socialize, shop, and play using special technology. Some of these technologies include virtual reality headsets, augmented reality glasses, and special applications from smartphones and/or other devices.

Zuckerberg's simple description of the metaverse is a set of virtual spaces, where users can create and explore worlds with other internet users. Users also do not need to be in the same physical space with other people. They just need to "enter" into the world of the metaverse.


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Is Metaverse Just for Facebook?

Metaverse is a virtual world concept that people can use in the future. However, can this digital world only be used for Facebook or Meta users?

Metaverse is very important to expand so that users can explore the real world. He also has to work with many companies so that users can later interact, shop, and sell in it.

Therefore, Meta has now established cooperative relationships with many well-known companies to fulfill the metaverse world. For example, the leading game company, Epic Games, has stepped in and raised $1 billion from investors to help with long-term plans to build the metaverse.

World-class clothing brands such as Gucci have also collaborated with the game Roblox to sell a collection of digital-only accessories in the metaverse. Coca-Cola and Clinique are also selling digital tokens as stepping stones into the metaverse.

Facebook said that the metaverse is not a single product that only one company can build. Rather, the metaverse is a product similar to the internet. Despite the existence of Facebook, the metaverse will exist and be expanded.

What Can Be Done in the Metaverse?

Well, as a virtual world, metaverse is an environment that provides many activity options for its users. This can be seen from the initiative of Meta and Mark Zuckerberg to establish cooperative relationships with many well-known companies. However, apart from corporate campaigns, there are many other activities that ordinary people can do on this platform. Here is a list and an explanation.

1. Virtual concert
One of the things you can do in the metaverse is watch a virtual concert. As already explained, the public can carry out activities outside of the company's campaign. One of them is watching a virtual concert held in a metaverse environment. The concept is almost the same as watching a live concert. With the help of technology, you will experience the authentic atmosphere of a concert with other users in the metaverse. Interesting right?

2. View and buy art and clothing
Hal lainnya yang bisa lakukan di dalam metaverse adalah melihat serta membeli karya seni dan pakaian. Sistem jual beli karya seni dalam metaverse hadir dalam bentuk NFT. Pengguna nanti bisa melihat dan membeli hak kepemilikan karya seni dari perusahaan atau seniman jika mereka tertarik. Tak hanya itu, pengguna juga bisa mencoba dan membeli pakaian secara langsung dari perusahaan. Pakaian ini nantinya dapat digunakan oleh avatar atau ditampilkan pada akun media sosial si pembeli. Konsep pakaian ini disebut juga sebagai digital fashion, dan sudah mulai diperjual belikan oleh banyak perusahaan pakaian ternama.

3. Play games
Untuk pengguna yang gemar bermain gim, metaverse dapat menjadi platform yang cukup menyenangkan. Sebab, banyak perusahaan video gim ternama yang sudah bekerja sama dengan perusahaan milik Mark Zuckerberg tersebut. Di dalamnya, kamu bisa menikmati ragam permainan dari perusahaan layaknya Epic Games yang mengeluarkan Fortnite. Untuk bermain, kamu memerlukan teknologi khusus seperti oculus rift agar bisa “masuk” ke dunia virtual metaverse.

4. Work
Terakhir, metaverse adalah sebuah platform yang dapat digunakan perusahaan dan pengguna untuk bekerja. Metaverse bisa menjadi hal baru bagi pekerja yang terjebak dengan sistem shift kerja work from home di tengah pandemi Covid-19. Tak sekadar dapat melihat rekan kerja dan atasan seperti aplikasi meeting online, karyawan bisa langsung bergabung bersama di kantor virtual metaverse.

Facebook sendiri bahkan telah meluncurkan software meeting untuk metaverse yang disebut dengan Horizon Workrooms. Ia bisa digunakan dengan headset VR, kacamata AR, dan oculus rift supaya pekerja bisa merasa layaknya di kantor sungguhan.

Banyak pengalaman lainnya yang dapat dimanfaatkan oleh pengguna dalam metaverse. Hal ini akan diutamakan karena Meta ingin menyediakan pengalaman penggunaan terbaik bagi masyarakat dan perusahaan. Pengguna juga nantinya akan memiliki kemampuan berteleportasi dari satu pengalaman ke pengalaman lainnya. Sebab, perusahaan-perusahaan baru akan terus bekerja sama dan mencari cara untuk bisa menghubungkan platform satu sama lain dalam metaverse.

In essence, the metaverse is the concept of a virtual world that will be the future of the internet. It is predicted to be the main digital world in the future and will be released in early 2022. Therefore, as a professional worker, don't be left behind and don't master this one platform.